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Every tag manager setup needs a general blocking rule

Author image Every tag manager setup needs a general blocking rule

A tag manager allows you to disconnect your marketing tags from your website. It puts the control of these tags in the hands of the people who use them: marketers. It also disconnects all the tags from your developers. This is good for flexibility, but not quite as good for developers as they lose control of the scripts that run »

The history and future of ad viewability tech

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Viewability and its companion exposure time are becoming more and more default metrics and measurements for online media campaigns. But ever since, I've heard quite some times that the measurement of viewability is a real pain in the ass, and a pain in the ass for multiple reasons. Sometimes it was about the high CPM - 12c CPM is no »

How to optimise for better customer journey data

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When we think about conversion rate optimisation, the goal is often to improve conversion on your website. But what about improving data collection? In the ever growing complexity of data collection in a multi-device world, I think it is time for tests that focus on data collection (and data-first UX). We need it to truly understand the user. Device-first is »

Improving the consistency of your projects with virtual environments in Anaconda

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Virtual environments in python are very useful for managing different projects and especially when multiple people have to work on them. It is also useful for using packages which are not entirely supported on every version of python. Personally I needed a virtual environment when using Tensorflow. Tensorflow was not available on Python version 3.6 and hence I needed »

Moving API requests in React to Redux-Saga’s

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In the last year we, at Greenhouse Group, have developed several React-based applications. One of the latest projects I’m working on is an internal tool to monitor marketing expenses for the marketeers within our company. It was my responsibility to set up this new tool based upon the experiences we’ve gained and from a proof of concept the »

The Facebook Pixel: from true love to Trojan horse?

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Last week Facebook informed their advertisers about an enhancement to the Facebook pixel. According to the Social Media giant they will start to ‘send additional event data, including button clicks and related page metadata’ in order to ‘improve ads delivery and reporting’. It is obvious that this is yet another approach of Facebook to enlarge, their already massive, database of »